Holidays can feel pretty isolating for younger queer folks, especially for the 60% of queer Gen-Z who don’t live in affirming homes. In collaboration with The Trevor Project, we decided to reinforce the power of social media for self-expression and community, while plugging in Trevor Project resources if/when that isn’t enough.

We also got The House of Avalon to help us celebrate our community by creating airbrush-style holiday cards as a tangible momento for queer-z and their oomfies. We created two card options: one with HOA and a fan, or one with a fan and their chosen family.

I helped create owned social content and generated cards using audience submissions.