For the first time ever, The Coca-Cola Company launched a multiproduct 360 campaign for the first time in over 130 years featuring seven of its iconic brands: Coke, Sprite, Fanta, Honest Kids, Minute Maid, vitaminwater, and smartwater.

From billboards to New Guy, directed by Chris Storer, The Coca-Cola Company highlights “the magic and chaos of the human experience that make getting together serendipitous for every person.”

I created just under 300 individual assets for the paid social campaign for our US and Canadian markets, reaching both English-speaking and French-speaking customers.