Sam’s Club sought to revitalize their in-house brand by leveraging their commitment to serving people, climate, and nature while reducing waste.

To kick off the new era of Member’s Mark, we were tasked with revealing the stories behind products in a dynamic and visually impactful way.

We created a new, subtle checkmark design representing Sam’s Club’s thoughtfulness that goes into crafting their products, as well as introduced earth tones and imagery that tells the story of sustainable Member’s Mark favorites.

I worked on the ISB print ad as well as the 3-up and email below.