to disrupt routine and fend off moments of dullness, vitaminwater turns its social media into print. 

vitaminwater has been there since the beginning. we were y2k before y2k was y2k.

there’s a collective longing for late 90s/early 00s era fashion, design, and culture, influencing people and brands alike to look and act the part.

why try to look the part when we are part of the nostalgia?
let’s show them how it’s done by creating social-first monthly issues of a magazine that explore the past and present to revive our hope for the future.